A hair salon with a strong focus on eco-conscious & holistic practices.
Able Salon
Able is a serene escape from the standard, bustling hair salon experience. They invest in high quality, low-toxic products and prioritize holistic haircare that’s kind to both your hair and the planet.
Through the colors, logo, and art direction, we wanted to play with the dynamic between human and nature.
The Strategy
The Logo
It was crucial that the logo struck a balance between modern and organic styles, symbolizing the dynamic between manmade and natural environments.
The logo is very structured, until the ‘e’ introduces some peaceful and fluid movement.
Our colors are inspired by natural elements that play a part in peaceful rituals of our everyday lives.
Coffee and sun to start our days.
Sage and lavender for cleansing and calming.
Brick and plaster for the homes we build.
Terra for the ground we walk on.
